Twitter:
Be friendly
Use common everyday language
Send replies
Speak in a personal point of view
Ask questions
Use hashtags when relevant, but don't overdo it
Facebook:
Post photos and videos from events and conferences
Ask questions about brand-related topics
Use the poll feature
Share links along with personal thoughts
Inform people about upcoming events
Keep it light and entertaining
LinkedIn:
Updates related to the industry
Personal interests while maintaining a professional feel
Event updates and how to get involved
Brand posts show company culture and credibility
Add personal comments to brand content
Send personal invites and connect one-on-one with private messages
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