Groups are used to help filter users in order to display appropriate content.
Step 1: Select 'Team', and then 'Groups'
Step 2: Select 'Create New Group'
Click on 'Create New Group' on the top right corner.
Step 3: Name and place the group
Give your new group a name and place in the hierarchy. Users and content can now be added to that group.
To read more about which content certain groups can see and which groups will receive newsletters, click here.