Sometimes you may notice differences in interactions with posts shared to social media and the PostBeyond leaderboard. This could be the result of a bug, but often times, this is a result of expected platform behaviour. 

In this article, we will go over the different cases where you may see expected data inconsistencies between your leaderboard and social media interactions. Specifically, this article will go over:

  • General considerations
  • Facebook 
  • Twitter

General Considerations

Below are a few considerations to keep in mind:

  • Data from your social media accounts takes time to transfer to PostBeyond, so you will not see similar interactions immediately.
  • PostBeyond only captures 48hrs of data (with the exception of clickthroughs). Therefore, after 2 days, any interactions (likes, reshares, comments, etc. ) you received will not show on your leaderboard. The only interaction that we track without a time limit is click throughs.

Facebook

Ever notice your Facebook sharing and interaction data is not correct? This could be the result of one of the following reasons:

  • If you have a page linked to PostBeyond but you share anywhere that is not that page (ie. it is possible to share posts as a direct message or to groups on mobile). Unfortunately, we cannot capture the data for those shares. We will only capture the share and interaction if you share to the timeline linked in your settings. If you'd like to share to a business page and capture that data, you can do that by linking a business page to PostBeyond. 
  • If you have a business page linked and selected, and you try to share to your personal page. Please ensure that you have the correct page linked throughout the process.
  • If you share to Facebook multiple times in quick succession. If you share very quickly, again after sharing from PostBeyond, we cannot identify which share to associate engagements for PostBeyond. Please make sure to leave at least 1 minute between shares to ensure that the share and interaction data is captured correctly.

Twitter

Ever notice a huge inflation on your Twitter engagements and interactions that just don’t seem to add up? This is most likely the result of Twitter bots.

In this article, we will go over Twitter bots, what they are, how they impact analytics, how you can identify a bot - and most importantly - how to flag Twitter bots to PostBeyond.

What are Twitter bots?

Bot traffic is essentially non-human traffic to a website. This is the result of software applications running automated tasks. Bots can perform repetitive tasks very quickly, at a rate that human beings simply can’t manage. On Twitter, they will and can mimic all human user behavior (clicks, likes, etc).

To learn more about Twitter bots, please read Twitter Bots & Blocking. This article will go over how to identify bot and how to get rid of them.

Still see discrepancies not mentioned?

Please contact PostBeyond: support@postbeyond.com 

We are ready to investigate this potential issues and it is always better to be safe than sorry!

Did this answer your question?