As an Administrator on the PostBeyond platform, you can track several different analytics around your program including:
How your staff are reading content
Engagement of staff on platform
Earned Media Value
Number of posts being shared
How each 'Group' is performing
Content performance
Pro Tip: Set Your Date Range
All of your analytics are housed in the Administrator view of PostBeyond. Always ensure that you have set the correct date range when you are pulling data. This can be adjusted in the top-right corner of your screen by toggling between 7, 14, and 30 day pre-determined sets or setting your own specific date range. Always be sure to select 'Submit' after you adjust the dates.
Reading Your Dashboard
You can easily get a read on the Earned Media Value (EMV), Interactions (the sum of all clicks, comments, reshares, and comments on posts shared by your team).
How to Track Usage of the Platform
1. Engagement
Things to look for:
How content is being shared week over week (look for any trends or peaks on the graph)
How many employees have logged in and shared vs. just logged in
2. Top Sharing Employees
Where to look:
Under the 'Analytics' section, select 'Users'
You can select any one of the metrics to sort it from highest to lowest. In this case, click on 'Shares'. You will then see the order of users from highest shares to lowest.
How to Track Success of Content on the Platform
1. Content Amplification
Where to go: Go to the 'Analytics' section and select:
'Social' for Frequency of Shares, Number of Shares, and Performance of Posts
'Groups' for overall performance of Groups
Things to look for:
Frequency of shares
Number of shares
Top Performing Groups
Performance of Posts (Shares, reshares, reach and engagement)
2. Topics
Where to go: Go to the 'Analytics' sections and select 'Topic'. You will see all topics and can view overall performance.
Things to look for:
Top Sharing content types
Reach of content
Engagement on content
Pro Tip: Tag all content with topic tags. Feel free to get as granular as you like, i.e. Blog Post + Industry Research category. The more detailed you make your content tagging the easier it is to spot what content format and topics are sharing best.