An Impression is the same number as Potential Reach on the PostBeyond platform. It is the combined number of followers/friends/contacts you have in your social network.
For example, if the "Twitter impression" is set to 1 under the Leaderboard settings, this means that per 1000 Twitter followers, users get 1 leaderboard point.
If the "Twitter impression" is set to $1 under the Earned Media Value settings, this means that per 1000 Twitter followers, the company's Earned Media Value on the Dashboard will increase by $1.
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