What is Earned Media Value?
Earned Media Value provides an estimation of how much it would have cost to purchase the same interactions in paid media on social networks.
In PostBeyond, admins can set these values up to reflect industry-relevant costs of interactions and engagements such as clicks, likes, and retweets.
Where can you find the EMV?
Earned media value (EMV) is one of the best ways to gauge your ROI from PostBeyond through our internal reporting. This is one of the first things you will see on your dashboard on the Administrator side of the platform.
You can see a more detailed view of how your EMV breaks down by user and by post in the Earned Media Value section of your analytics.
Changing the EMV Values in PostBeyond
If you'd like to change the way your EMV is calculated, you can do that from the 'Earned Media Value' tab in your manager settings.
Note: Your EMV will be recalculated when you make changes to the settings. If you'd like more information on how to best set up your EMV settings, contact your Customer Success Manager.