In this article, we will go over:
What is Earned Media Value?
Earned Media Value (EMV) provides an estimation of how much it would have cost to purchase the same interactions in paid media on social networks.
In PostBeyond, Admins can set these values up to reflect industry-relevant costs of interactions and engagements such as clicks, likes, and retweets.
The Value of Reporting on EMV
We recommend that you report on EMV as a line item in your overall marketing reporting. Alongside paid promotions on Facebook, Twitter, LinkedIn etc., including PostBeyond as an additional channel is a great way to capture the full picture of your EMV. Reinforce the tangible monetary value of your employee advocacy program by tracking and reporting the EMV.
Where can you find the EMV?
Earned media value (EMV) is one of the best ways to gauge your ROI from PostBeyond through our internal reporting. This is one of the first things you will see on your dashboard on the Administrator side of the platform, click on 'Settings' then 'Earned Media Value'.
Updating EMV in PostBeyond
Your EMV is customizable and can be be updated regularly according to industry standards or company-specific rate changes. If you'd like to change the way your EMV is calculated, you can do that from the 'Earned Media Value' tab in your Administrator settings.
Note: If you'd like more information on how to best set up your EMV settings, contact your Customer Success Manager.
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