With Dynamic UTMs and Campaigns, admins can now leverage dynamic UTMs to better align attribution from PostBeyond with how they structure their marketing reporting in Adobe Tag Manager and Google Analytics.

This article will go over the details of the attribution conventions used on the PostBeyond platform.

When you create a new campaign, you will be prompted to fill in the campaign name, description, analytics platform, attribution conversion, and campaign parameters. The options you choose will dictate the required parameters to be completed.

The attribution convention differs depending on the analytics platform option that you choose: Google Analytics/ Adobe Tag Manager

It is possible to create campaigns for both Google Analytics and Adobe Tag Manager within the same PostBeyond instance.

Google Analytics Attribution Convention

1. utm_campaign: PostBeyond (v1-legacy)

This is the current setup used for UTM parameters.

utm_campagin: set to PostBeyond

utm_source: set to Social Media

utm_medium: set to User ID or "Social"

utm_term: set to Post Title

utm_content: can be customized

2. utm_content: PostBeyond (V2)

utm_campagin: can be customized

utm_source: set to Social Media

utm_medium: set to User ID, "Social", Post Title, or Post ID

utm_term: set to Post Title or Post ID

utm_content: set to PostBeyond

3. utm_source: PostBeyond (V3)

utm_campagin: can be customized

utm_source: set to PostBeyond

utm_medium: set to User ID

utm_term: set to Post Title or Post ID

utm_content: can be customized

4. utm_source_platform: PostBeyond (V4- GA4 only)

To use version 4, you must have Google Analytics updated to GA4 set up.

Once you confirm that your Google Analytics has been updated to GA4, you can set the parameters for the campaign.

utm_campagin: can be customized

utm_source: set to Social Media

utm_medium: set to User ID, "Social", Post Title, or Post ID

utm_term: set to Post Title or Post ID

utm_content: set to Post ID, User ID, Post Title, or Custom utm_content

utm_source_platform: set to PostBeyond

Adobe Tag Manager Attribution Convention

There are three versions of Attribution Conventions available for Adobe Tag Manager:

  1. V1- Post Title

  2. V2- User Id

  3. V3- Post ID

In all three versions, you must fill in the Adobe CID and Adobe CID_ID fields.

*IMPORTANT* The CID and CID_ID fields cannot be "PostBeyond". We will always append PostBeyond for you. Fill in the above fields with how you want to differentiate this campaign from others.

Related Articles

*COMING SOON* Dynamic UTMs and Campaigns


For any questions or concerns, please reach out to your CSM or support@postbeyond.com

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