With Dynamic UTMs and Campaigns, admins can now leverage dynamic UTMs to better align attribution from PostBeyond with how they structure their marketing reporting in Adobe Tag Manager and Google Analytics.
This article will go over the details of the attribution conventions used on the PostBeyond platform.
When you create a new campaign, you will be prompted to fill in the campaign name, description, analytics platform, attribution conversion, and campaign parameters. The options you choose will dictate the required parameters to be completed.
The attribution convention differs depending on the analytics platform option that you choose: Google Analytics/ Adobe Tag Manager
It is possible to create campaigns for both Google Analytics and Adobe Tag Manager within the same PostBeyond instance.
Google Analytics Attribution Convention
1. utm_campaign: PostBeyond (v1-legacy)
This is the current setup used for UTM parameters.
utm_campagin: set to PostBeyond
utm_source: set to Social Media
utm_medium: set to User ID or "Social"
utm_term: set to Post Title
utm_content: can be customized
2. utm_content: PostBeyond (V2)
utm_campagin: can be customized
utm_source: set to Social Media
utm_medium: set to User ID, "Social", Post Title, or Post ID
utm_term: set to Post Title or Post ID
utm_content: set to PostBeyond
3. utm_source: PostBeyond (V3)
utm_campagin: can be customized
utm_source: set to PostBeyond
utm_medium: set to User ID
utm_term: set to Post Title or Post ID
utm_content: can be customized
4. utm_source_platform: PostBeyond (V4- GA4 only)
To use version 4, you must have Google Analytics updated to GA4 set up.
Once you confirm that your Google Analytics has been updated to GA4, you can set the parameters for the campaign.
utm_campagin: can be customized
utm_source: set to Social Media
utm_medium: set to User ID, "Social", Post Title, or Post ID
utm_term: set to Post Title or Post ID
utm_content: set to Post ID, User ID, Post Title, or Custom utm_content
utm_source_platform: set to PostBeyond
Adobe Tag Manager Attribution Convention
There are three versions of Attribution Conventions available for Adobe Tag Manager:
V1- Post Title
V2- User Id
V3- Post ID
In all three versions, you must fill in the Adobe CID and Adobe CID_ID fields.
*IMPORTANT* The CID and CID_ID fields cannot be "PostBeyond". We will always append PostBeyond for you. Fill in the above fields with how you want to differentiate this campaign from others.
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For any questions or concerns, please reach out to your CSM or support@postbeyond.com