Content Analytics allows program administrators to gain better insights into what content is being consumed internally by employees. The content analytics data allows you to see how your employees interact with your content, not only on their social media feeds, but also how they absorb it internally.
There are three metrics that are tracked in the Content Analytics section:
1. Impressions - these track any post that appears on a user's screen in the content library for at least 5 seconds. The idea behind this metric is to give you an idea of what content your employees are browsing while in the content library and where they are stopping.
2. Reads/Opens - here you can see which pieces of content are being opened and read by employees. Reads represents posts that are enabled for Reader and opens represents posts that are not.
3. Shares - This shows the total number of times a piece has been shared. Comparing the way content is consumed to how much it is shared can give you some key insights into the relationship between content consumption and external sharing.
You can view the analytics in four different way: by post name, group, topic, or user name.
Grouping this way allows you to see what content resonates the most with different cross sections of your company and also allows you to have a better idea of what reading habits your users have.
At the top of the content analytics screen, you have three graphs.
These graphs, and the numbers inside them, indicate the change in consumption on your platform from one period to another. If you have 30 days selected, you will see the comparison between impressions, reads/opens, and shares between the last 30 days and the 30 day period before that. If you have 7 days selected, it will show you the last 7 days and the 7 before that. The same goes with any custom date selections.