Tracking Your Success Through PostBeyond

As a Manager on the PostBeyond platform, you can track several different analytics around your program including:

  • How your staff are reading content
  • Engagement of staff on platform
  • Earned Media Value
  • Number of posts being shared
  • How each 'Group' is performing
  • Content performance

 

Pro Tip: Set Your Date Range

All of your analytics are housed in the Manager view of PostBeyond. Always ensure that you have set the correct date range when you are pulling data. This can be adjusted in the top-right corner of your screen by toggling between 7, 14 and 30 day pre-determined sets or setting your own specific date range. Always be sure to select Submit after you adjust the dates.

 

 

Reading Your Dashboard

You can easily get a read on the EMV, Interactions (the sum of all clicks, comments, reshares and comments on posts shared by your team).

 

 

How to Track Usage of the Platform

1. Engagement

Things to look for:

  • How content is being shared week over week (look for any trends or peaks on the graph)
  • How many employees have logged in and shared vs. just logged in

2. Top Sharing Employees

Where to look:

  • Under the 'Analytics' section, select 'Users'
  • You can select any one of the metrics to sort it from highest to lowest. In this case, select on 'Shares'. You will then see the order of users from highest shares to lowest.

 

 

How to Track Success of Content on the Platform

1. Content Amplification

Where to go: Go to the 'Analytics' section and select:

  • 'Social' for Frequency of Shares, Number of Shares, and Performance of Posts
  • 'Groups' for overall performance of Groups

Things to look for:

  • Frequency of shares
  • Number of shares
  • Top Performing Groups
  • Performance of Posts (Shares, reshares, reach and engagement)

 

2. Categories

Where to go: Go to the 'Analytics' sections and select 'Categories'. You will see all categories and can view overall performance.

Things to look for:

  • Top Sharing content types
  • Reach of content
  • Engagement on content

 

Pro Tip: Tag all content with category tags. Feel free to get as granular as you like, i.e. Blog Post + Industry Research category. The more detailed you make your content tagging the easier it is to spot what content format and topics are sharing best.

 

3. Reader

Where to go: Go to the 'Analytics' section and select:

  • 'Reader'. Here you can view each piece made available for reader and how it has performed.

Things to look for:

  • Where content is being read (Mobile or desktop)
  • The time spent reading the content
  • Who is reading the content
  • How many repeat reads articles/post content is getting

Why this matters: It can help you to define your content strategy. By using your staff as the 'first audience', you are able to see how external readers might interact with your content. This is also a great way to see how users who might not be as actively sharing are reading and engaging with the content.

For more information check out this video on Reader

 


 

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