How to Find PostBeyond Generated Traffic to Your Website

Every post that gets shared from PostBeyond will automatically have UTM parameters attached to it. UTM Parameters are like the return address on an envelope, they help tell Google Analytics where the traffic to your website is coming from.

In PostBeyond, we set up your UTM parameters to be one of these two versions:

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If you’re unsure of which version of UTMs you have, please contact your Customer Success Manager to clarify.

For every post that you create, the UTM parameters above will get automatically attached to the URL for any post shared. You don’t have to do anything to set this up.

 

In Google Analytics, you can see the following traffic reports from PostBeyond:  

General PB generated traffic

1. Go to your Google Analytics account and Select the 'Acquisition' Page

 

2. Scroll down to see Campaigns, select 'All Campaigns':

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3. Adjust the date range you’d like to see the traffic for:

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4. Select 'PostBeyond': 

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When you click on PostBeyond you will be able to see the social networks that posts were shared to from PostBeyond that lead traffic to your website:

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See PB traffic to specific pages

Follow the same process as above to see the PostBeyond traffic, but this time add a secondary dimension of 'Page' to see the landing pages that traffic was driven to on your website.

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See Traffic Driven by Specific Users

You can also see the traffic that individual users of your PostBeyond platform have driven to your site. To do this:

1. Go to your Google Analytics account and Select the 'Acquisition' Page

 

2. Scroll down to see Campaigns, select 'All Campaigns'

 

3. Adjust the date range you’d like to see the traffic for

 

4. Select 'PostBeyond':

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When you click on PostBeyond you will be able to see the social networks that posts were shared to from PostBeyond that lead traffic to your website

 

5. Click on the Primary Dimension and change it to “Keyword”

This is how you can search for the User ID of your users on PostBeyond:

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Also, you can search the specific User ID to find how much traffic a particular user has driven to the website:

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You can find these User IDs in the Manager View of your platform, under 'Analytics' and 'Users':

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You can also see what pages they’ve driven traffic to by adding the secondary dimension of 'Landing Page' to this view:

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Make sure to work with your Customer Success Manager to benchmark your website traffic from PostBeyond and measure growth each quarter! 

 

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