• Be friendly 
  • Use common everyday language 
  • Send replies 
  • Speak in a personal point of view 
  • Ask questions 
  • Use Twitter talk: hashtags, RT, via


  • Post photos and videos from events and conferences 
  • Ask questions about brand-related topics 
  • Use the poll feature 
  • Share links along with personal thoughts 
  • Inform people about upcoming events
  • Keep it light and entertaining 


  • Updates related to the industry 
  • Personal interests while maintaining a professional feel 
  • Event updates and how to get involved 
  • Brand posts show company culture and credibility 
  • Add personal comments to brand content 
  • Send personal invites and connect one-on-one with private messages

Did this answer your question?