• Be friendly 

  • Use common everyday language 

  • Send replies 

  • Speak in a personal point of view 

  • Ask questions 

  • Use Twitter talk: hashtags, RT, via


  • Post photos and videos from events and conferences 

  • Ask questions about brand-related topics 

  • Use the poll feature 

  • Share links along with personal thoughts 

  • Inform people about upcoming events

  • Keep it light and entertaining 


  • Updates related to the industry 

  • Personal interests while maintaining a professional feel 

  • Event updates and how to get involved 

  • Brand posts show company culture and credibility 

  • Add personal comments to brand content 

  • Send personal invites and connect one-on-one with private messages

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