• Be friendly 

  • Use common everyday language 

  • Send replies 

  • Speak in a personal point of view 

  • Ask questions 

  • Use hashtags when relevant, but don't overdo it


  • Post photos and videos from events and conferences 

  • Ask questions about brand-related topics 

  • Use the poll feature 

  • Share links along with personal thoughts 

  • Inform people about upcoming events

  • Keep it light and entertaining 


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