Be friendly 

Use common everyday language 

Send replies 

Speak in a personal point of view 

Ask questions 

Use hashtags when relevant, but don't overdo it

Post photos and videos from events and conferences 

Ask questions about brand-related topics 

Use the poll feature 

Share links along with personal thoughts 

Inform people about upcoming events

Keep it light and entertaining 

Updates related to the industry 

Personal interests while maintaining a professional feel 

Event updates and how to get involved 

Brand posts show company culture and credibility 

Add personal comments to brand content 

Send personal invites and connect one-on-one with private messages