Update the Earned Media Value (EMV) Calculation

Learn how to change the EMV calculation and what paid social campaigns you should use as reference.

Lauren avatar
Written by Lauren
Updated over a week ago

In this article, we will go over how to:

Update Your EMV

Step 1: Select 'Settings' > 'Earned Media Value'

Step 2: Modify the values of each impression and interaction & 'Save'

Compare EMV to Paid Social Campaigns

  • Set your EMV numbers according to any paid post from Facebook, LinkedIn, and Twitter.

  • Use the invoice breakdowns and look at cost per impression (CPI) and cost per click (CPC).

  • Use these cost per interaction metrics as your baseline for the EMV calculator.

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