In this article, we will go over how to:

Update Your EMV

Step 1: Select 'Settings' > 'Earned Media Value'

Step 2: Modify the values of each impression and interaction & 'Save'

Compare EMV to Paid Social Campaigns

  • Set your EMV numbers according to any paid post from Facebook, LinkedIn, and Twitter.

  • Use the invoice breakdowns and look at cost per impression (CPI) and cost per click (CPC).

  • Use these cost per interaction metrics as your baseline for the EMV calculator.

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