In this article, we will go over how to:
Update Your EMV
Step 1: Select 'Settings' > 'Earned Media Value'
Step 2: Modify the values of each impression and interaction & 'Save'
Compare EMV to Paid Social Campaigns
Set your EMV numbers according to any paid post from Facebook, LinkedIn, and Twitter.
Use the invoice breakdowns and look at cost per impression (CPI) and cost per click (CPC).
Use these cost per interaction metrics as your baseline for the EMV calculator.
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