Admins can now leverage dynamic UTMs to better align attribution from PostBeyond with how they structure their marketing reporting in Adobe Tag Manager and Google Analytics. The customer must be using either of the two analytics platforms to make use of this feature.
It is possible to create campaigns for both Google Analytics and Adobe Tag Manager within the same PostBeyond instance.
Previously, all PostBeyond activity was associated with a single campaign (Defaulted to “PostBeyond”) in Adobe & Google Analytics. The ability to link a specific PostBeyond campaign to a matching marketing analytics campaign did not exist.
Admins can now create campaigns with dynamic UTMs/CIDs that can be used on one or multiple posts within the PostBeyond library. Posts associated with a given campaign also provide the option to require specific hashtags.
This new feature increases the visibility to program success at a more granular level by putting the admin in full control of the creation and management of program campaigns. This gives you, the admin, the power to align your PostBeyond campaign goals to the larger marketing team initiatives and track your team's successes.
How to Navigate the new Campaigns Page- Getting Started
You can access the Campaigns page by going to the admin view > Attribution > Campaigns.
Campaign Name: a list of the campaigns by campaign title
Type: indicates analytics platform (Adobe Tag Manager or Google Analytics)
Description: a customized description of each campaign
Status: indicates whether the campaign is active or archived
"View" button: this button allows the admin to get a look into the setup of each campaign
At the time of the feature release, pre-existing programs will be grandfathered the existing UTM/ CIDs to become the Primary Campaign. New programs will be required to set up a Primary Campaign before assigning a campaign to a post.
How to Set Up your Campaign
To create and set up a new Campaign, click on the "Create New Campaign" button at the top right-hand side of the Campaigns page.
This brings you to the Create New Campaign page:
Here, you will be prompted to fill in the campaign name, description, analytics platform, attribution conversion, and campaign parameters. The options you choose will dictate the required parameters to be completed.
Here, you also have the option of using the two bottom toggles to add mandatory hashtags or set as Primary Campaign.
How to Maintain your Campaign
You can make edits to your campaigns directly from the main Campaigns page.
Click on the down arrow icon beside the campaign you would like to edit. This will populate a dropdown menu with three options "Edit", "Archive", and "Set as Primary". The current Primary Campaign (indicated with a star icon) cannot be archived therefore only has "Edit" as the option.
Campaigns cannot be deleted, but they can be archived at any time.
Mandatory hashtags and attribution conventions of the campaign can only be edited if no posts have been shared. Even after posts are shared, the name and description of a campaign can still be edited.
When an edit is made to a campaign, posts that are already shared to this campaign will retroactively update.
When you decide to archive a campaign, a popup window will appear and you will need to type "ARCHIVE" in the field to confirm your decision.
How to Assign a Campaign to a Post
Campaigns are assigned during the time of post creation, or approval from the inbox. If no campaign is assigned at this time the Primary will be set as the campaign by default. Mandatory hashtags cannot be removed by the end user.
How to View Campaign Analytics
To view analytics related to your campaigns, enter the admin view > Analytics > Campaigns.
Campaign Analytics covers the metrics of shares, potential reach, and interactions per campaign.
For any questions regarding campaigns, please reach out to your CSM or firstname.lastname@example.org