The image below explains the three different roles that can be assigned within the platform. The majority of your team will be set to Users, while you may have certain people assigned as Content Creators to help prepare content for the platform. Each role has different levels of access and permissions. 

Has full view of Admin and User side of the platform.

Has access to the User side and can also view some areas (Dashboard, Analytics, and Inbox) of the Admin view. They can modify content, but they can't make changes to teams, settings, or send out newsletters.

Has access to the User side.